Sun, Dec 02, 2012 @ 05:21 PM

As 2012 comes to a close and 2013 begins, we are rounding a corner with the strategic use of social media to actually accomplish marketing and business objectives.  Businesses are getting better at using Facebook, Twitter and LinkedIN in a strategic manner, but there is still much to learn, experiment with and optimize.  This is amplified as new platforms continue to launch, including the wildy popular Pinterest.  

How dows Pinterest fit into your broader social media strategy?  EpreneurTVhas put together a simple and concise infographic walking you through 10 Strategic Ways to Optimize Your Pinterest Page.  

To summarize, the three biggest takeaways are:

1. Be Sociable!

Just because Pinterest is visually based, doesn’t mean you shouldn’t be in there commenting, repinning and engaging with others on the network.  ALWAYS keep the ‘social’ in social media.

2. Create Many Focused Boards

Pick very narrow niches for each of your boards that will appeal to likely only a very narrow subset of your audience.  Most Pinterest users will engage with specific boards versus the entire Pinterest page itself, so diversify your page and expand your reach by being ultra focused.

3. Board Placement Matters

Heat map tests indicate that the first two boards are by far the most important, so place your ‘money’ boards there that you think are the most engaging.

The post How to Pack a Punch with Pinterest as Part of Your Social Media Strategy appeared first on jeffberezny.com.